Our objective was to reload Volkswagen’s image in Germany as 'the people’s car.' Instead of a classical campaign we invented a story of epic dimensions, starring 'the people’s man' – Horst Schlämmer: the ultimate personification of the common German man, a very popular character played by a famous comedian. We added a new chapter to his fictional biography: Horst Schlämmer goes for his driving licence to improve his chances with the girls.Our central platform was a video blog, where people could follow Schlämmer's adventure day by day. 14 film episodes illustrated the story from the first driving lesson until the successful driving test. From the blog, the films quickly spread throughout the web, for example as a podcast and on numerous video platforms like Youtube.