This website facilitates the decision in the process of the purchase of a car simultaneously offering an interactive experience with the mark, harnessing its image. From the concept 'dreaming while you're awake' begins the visit of the user to this site. The line of communication of the web combines the emotional tone of the dreams and desire (about what you dream) with the rationality expressed in the exhaustive information on the models. Site accompanies the user in all the process of decision. All the users, from those who do not know what model agrees to him, to those who know it clearly, will find in the web all that they need to respond its necessities. Really, the new web of VW is able to unite two of the opportunities that Internet offers to the marks: to contribute to its image and positioning without for that reason letting provide a useful service to each one of its public.