We presented the New Touareg in a giant 24 m² crystal enclosure (Terrarium) full of snakes.

Great visibility: More than 5 million travellers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand. It doubled the test drive applications compared to any other conventional approach for the same car model. It did it with a ZERO investment on digital or any other traditional media.