The Beetle webplattform needed to be as unique as the the product itself.Therefore Beetle.com is set on an integrated HTML5 framework including a experimental websocket connection and multiple device responsive design (iPhone and iPad) that staged the emotional campaign within a narrative scolling experience.The integration of the campaign-site with the salesplattform is extraordinary, too. The Volkswagen corporate website is seemlessly integrated into the storyline – the user never needs to leave the page to access e.g. the configurator.The CMS integration allows existing content to be edited as well as market specific content to be created e.g. on beetle.de.

The integration of the campaign-site with the sales platform is extraordinary, too. The Volkswagen corporate website is seamlessly integrated into the storyline – the user never needs to leave the page to access eg. the configurator.

The CMS integration allows existing content to be edited as well as market specific content to be created eg. on beetle.de.