Monte Seu Gol is the first online e-commerce project for Volkswagen Brazil. The audience target is young and young-adults who don't have a car. This VW model, Golf, is the best seller car in its category.This website gives the consumer the opportunity to enter the VW production line and build a totally personalised vehicle. It's possible to pick any type of Optional Items to include in the car. Instead of the traditional configurator interface, we created a specific one for the young audience, so they can drag-and-drop the Items in the car, choose different soundtracks and also create a personalised sticker.After the building process, the website will lead the user to a graphic interface area that is possible to create and design a totally personalised sticker. The consumer can choose the sticker format, typographic style/size/colour, graphic illustrations or to draw one their own, to colour and also to write whatever he wants to.After the consumer clicks in the buy button, the Volkswagen will start to produce the car, which will be ready in 4 weeks, and also to produce the sticker.