All owners of a classic Volkswagen got a piece that’s very hard to find these days: a classical audio cassette. The cassette contained music hits from the 70s and 80s. We collaborated with Sony Music to obtain the distribution rights of this unique compilation. The playlist was also put on Soundcloud for those who are not so lucky to own a VW classic car.

Proud owners of a classic VW got a brand new cassette in their mailbox featuring the best international hits and evergreens from the 70s and 80s. This way their original radio stays as valuable as back in the days.

Volkswagen turned the most important, but often-incomplete part of an original car, into an new and effective medium: the classical cassette.

Proud owners of a classic VW got a brand new cassette in their mailbox featuring the best international hits and evergreens from the 70s and 80s. This way their original radio stays as valuable as back in the days.

With the help of Belgium’s Volkswagen Classic Club, we could get our hands on a list of drivers. Each of them received a letter containing an audio-cassette, and a 10% reduction.

- All owners of a VW oldtimer were traced via fanclubs

- 15% already used the coupon to order classical parts

- Music & other blogs talked about a “revival of the audio cassette” (Contagious).

- Even fans of other car brands fell in love with the idea and asked for a copy