This online ad campaign launched to promote the brand new, groundbreaking Volkswagen.co.uk site. The campaign centres around a specially created film, which illustrates that as much care and attention has gone into building the site as Volkswagen puts into building its cars. The 60 second film shows a team of white-coated Volkswagen engineers carefully piecing together the different ‘physical’ components that make up the new site. This includes oiling the rollers that allow the scroll down bar to seamlessly move up and down and manoeuvring into position the large Volkswagen logo on the top left hand corner of the screen, with a careful polish down once in place. The film will be shown in its entirety for the first time on the MSN homepage on 11th March, with sections of the film showing in other display media on sites including What car?, Virgin Media, New Scientist, Stuff, Channel 4 and Yahoo!