TV: sponsorship vignettes and commercials in soccer broadcasts and creation of a block about the Endurance in a programme of the same kind on Brazilian TV.

Magazines: dust-jacket + 4th cover in Quatro Rodas magazine and spread ads in other titles.

Newspaper: ads in the shape of 'race tracks' in the biggest paper in the country, starting on the cover, cutting through editorial, increasing in size every day, informing the mark reached by the Gol the previous day.

Radio: daily bulletins informing about the performance of the Gol.Internet: expanding banners.

The TV, magazine and Internet budget was already foreseen and approved. The proposal of airing differentiated formats demanded a small additional investment, since we counted on partnerships with the vehicles that bet on the strength of this communication and offered excellent negotiation conditions, enabling the project.