"See The Unseen" emphasises the newest infrared camera technology by Volkswagen. It was pertinent to highlight the car's ability to detect movement from large distances away - movement that sometimes we miss because of human error. The set up of our "invisible" runner and dog pair had to bring us on a journey that felt relatable, yet still cleverly highlighted how common these journeys and collisions with traffic are. The Cinematographer paid special attention to the shadows and balance of light and darkness to not only convey the setting that made up the background of the story, but also the film's entire message. The balance between flickering lights and shadows was integral in how the story played out and how the emotional message was told.