Car buyers are often a fickle and meticulous target segment. Hence, in order to appeal to both the rationale and emotional, the client preferred to pursue a more personal touch.

To celebrate its significance, we designed a card that showcased the power of this majestic animal as the driving force behind the mighty Volkswagen GTI engine; blending both elements to create a pop-up with an impact.

Test-drive sign-ups and enquiries increased significantly after the Chinese New Year break, a period when most major purchases take place.