Cannes Lions
GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2014
Overview
Entries
Credits
Execution
To stage this precision we use the print medium in a special way: leaving a blank page between two parked cars, using just the thickness of the paper to illustrate millimetre-perfect parking.
Outcome
The ad itself was highly engaging and generated huge awareness among our target group. It has proven to be an effective tool to bring the effect of the new generation of Park Assist across to the target group.
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