Eurobest
JAGUAR LAND ROVER, Madrid / LAND ROVER / 2018
Overview
Entries
Credits
Background
200 galleries. 27 countrie. 250 art collectors. 44 nations.
ARCO is one of the world’s most exclusive art fairs.
Exhaustive controls ensure that sponsorships and brands are absent, or totally discreet.
But Land Rover’s philosophical epicentre, ‘transformation through design’, wanted to become ARCO’s first ever brand exhibit.
Idea
We needed a reason to be a visible sponsor during the fair, so we created the first ever branded art gallery installation.
Strategy
Creating a canvas from a distinctive part of the car, we were able to place our product and brand inside the exhibit.
Outcome
100.000 visitors.
1.089 capotes designed online raised 1.089€ for disabled children.
Earned media of 300.000€.
10.000 social media impressions in one week.
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