200 galleries. 27 countrie. 250 art collectors. 44 nations.

ARCO is one of the world’s most exclusive art fairs.

Exhaustive controls ensure that sponsorships and brands are absent, or totally discreet.

But Land Rover’s philosophical epicentre, ‘transformation through design’, wanted to become ARCO’s first ever brand exhibit.

We needed a reason to be a visible sponsor during the fair, so we created the first ever branded art gallery installation.

Creating a canvas from a distinctive part of the car, we were able to place our product and brand inside the exhibit.

100.000 visitors.

1.089 capotes designed online raised 1.089€ for disabled children.

Earned media of 300.000€.

10.000 social media impressions in one week.