Cannes Lions
PALM + HAVAS, Montreal / VOLKSWAGEN / 2013
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Description
The old VW website for Canadian Volkswagen owners became a model for VW sites everywhere. But that didn’t stop us for improving it. Content is now adapted to each owner according to what model they own, the mileage on their vehicle or their place of residence.
The site offers essential information, including details about warranties, roadside assistance, accessories, aftersales promotions and tips.
We know VW owners are busy people, so we now offer them a timeline that shows important dates for maintenance, winter tire changes, customized promotions and more. They can even book an appointment with their dealer online.
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