To develop a promotional tool that shows the whole range of servicesVolkswagen is offering.

We made clear how big the difference is before and after visting aVolkswagen Service station. And translated it into a very reduced butpowerful graphic way. Easy to understand but in the typical Volkswagen way.

The calendars became a huge success with clients on the one hand and - ofcourse - Volkswagen fans on the other. Sales and visits at the VolkswagenService stations increased by 15 %.