CHALLENGE:8 years on the market - awareness financial crisis and media clutterabsolutely virtual character (has no branches)young professionals believe money buys freedom, but they don’t believe in money.IDEA:I live, therefore I’m independent.SOLUTION/EXECUTION:Volkswagen Bank direct is exactly like individuals, which use its services.Spots tell deceptive stories of individuals who are independent, despite prejudices and preconceptions in most demanding situations. RESULTS:Buzz in media and in-between general public. Very significant increase in applications for personal accounts. Distinctiveness and emotional impact of the campaign especially in times like this are undeniable.