Cannes Lions
SCPF, Barcelona / DAMM / 2006
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Voll Damm is a double malt beer which means that it has more flavour; a higher proof beer, meant to be enjoyed with all the senses. In a world where in our everyday rhythm pushes us into fast-forward, our senses atrophy. Voll Damm invites you to a experience a rebirth of the senses. We sketch an alternate universe, where people lack a sense or two or five. When faced with different stimuli, one of the missing senses grows back, though all of them never reappear simultaneously. That is, until a Doble Malta manages to jump-start all of our protagonist's senses.
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