Products that relieve body pain like Voltarol emulgel, are in regular use by sports people. Voltarol wanted to reach all those everyday consumers who just put up with their pain and view body pain relief as something for 'athletes'. So we created a series of ads that point out how our ordinary lives are often as physically demanding as sports- because life can be a workout.

In front of over 85,000 people, the ‘Voltarol. Your Movement Powers the Show’ event created a huge buzz at Westfield London.

The event combined live 3D holograms & a state-of-the-art dance floor that converted the energy generated by people’s movement into power.Our shoppers were encouraged to dance & literally contribute the power to the show.

Once enough energy was generated, the live hologram show started. And to generate further consumer engagement, the holograms were able to interact with the audience by dancing & talking directly with them, asking them to dance more & generate more energy. When the energy levels dropped, the holograms would slowly disappear.

Approximately 85,000 shoppers participated in the ‘Joy of Movement’ message in a positive & innovative way. While the video of the event on the bespoke ‘Movement Powers Life’ youtube channel had over 200,000 hits within 3 weeks of launch.