Cannes Lions

VOLVO

GOROD INTERACTIVE, Moscow / VOLVO / 2001

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Description

Creative and technical development for Multimedia banner "Revolution"; Media planning and banner placement.Objectives: To promote and attract visitors to the Volvo Car's Russia website. Internet support for the off-line advertising campaign "New Volvo S60".Target: 25-40 years old active and dynamic people, sport-style oriented, with a medium income, both males and females.

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