Cannes Lions
ARNOLD AMSTERDAM / VOLVO / 2012
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Description
'Thank-you' or should we say 'Dankeshon' was the simple message we wanted to convey to German Volvo drivers for voting Volvo as the number one brand for customer satisfaction in the respected JD Power consumer survey in Germany. The solution, a simple film in the style of TV show rolling credits that not only thanked the German public for voting but also Volvos key competitors for taking part in the survey. The soundtrack, 'Dankeshon' gave the film a charming tongue in cheek shot at the leading German auto brands.
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