The film depicts a car’s journey on difficult conditions being smoothly negotiated by a young mother. The camerawork and the music combine to create a sense of foreboding before we even see that there is – quite literally – a nail with her name on it, and the tension peaks in a dramatic crescendo as the sharp metal pierces the tyre wall.

The proposition which follows makes an impressive commitment-Bridgestone tyre’s technology mean you can expect to get a further 80km out of it at 80kmh and – in the majority of circumstances – that will prove the difference between a dangerous roadside tyre change and a repair carried out at garage.