Cannes Lions

VOLVO S40

EURO RSCG WORLDWIDE-NEW YORK, New York / VOLVO / 2004

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Overview

Description

Our spot opens with guys cruising in an all new VolvoS40. Women and large diamonds fall from the sky. The women dance in the street as diamonds crash everywhere, as if it were a music video. One diamond crashes on the VolvoS40. The VolvoS40 is undamaged and the party continues as the guys look on in disbelief.

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