Volvo Cars Belgium wanted to promote their Spring Open Door conditions and have sales leads due to test drive demands. The leaderbord is part of an integrated multimedia campaign. In the online creation, Ann Charlotte, the Swedish personal language coach, welcomes the surfers and teaches them the Swedish pronunciation of the Volvo Smörgåsbord conditions. She leads you to a demand for a test drive and there was a luxurious WE trip to win on the Volvo Cars Belgium site. Ann Charlotte gives the leaderbord a very personal touch and invites the surfer to interact.