We created a pan-European microsite aimed at educated, affluent family types aged between 35 and 50 that promoted the Volvo’s XC90’s ‘Because life happens all at once’ ATL campaign, as well as boosting www.volvocars.com traffic.Building the web campaign around a ‘making of’ the TV commercial extended the TV commercial’s realism and theatrical surprise into the website and neatly encapsulated the reality and honesty of Volvo itself. Comprising banners advertising the car in ‘car-lover domains’ and banners promoting the microsite without the usual car dealer spin, great attention was given to streaming video and expandable and multi-tab bannering.