Cannes Lions

THE SAFETY FORCE

DENTSU INC., Tokyo / TOYOTA / 2017

Film
Film

Overview

Entries

Credits

Overview

Description

A couple are shown enjoying using their smartphones while out driving. Behind that joy, “The Safety Force”, animated characters symbolizing various safety technologies, fight in the struggle to make in-car smartphone use safe. The film’s plot presents the storyline of how they play this “Mission Critical” role.

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