Cannes Lions

VONO SOUP

FISCHER FALA, Sao Paulo / AJINOMOTO / 2012

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A radio announcer speaks, without any emotion, about a person who didn’t go to a family reunion because he was cooking. Due to this, he didn’t know about his inheritance and ended up throwing himself in front of a car, and stuck in a full body cast for two months. If this person had prepared a Vono soup, which is ready in just one minute, he wouldn’t have missed anything.

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