Cannes Lions

VOTE EARTH!

OGILVY PORTUGAL, Lisbon / WORLD WILDLIFE FUND (WWF) / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

Solution:Surfers, kite surfers, windsurfers, etc.Check with webcam sites to know about sea conditions (www.surfreport.pt)Substituted an underwater video for the usual beach (video)Captioon: Once the ice cap melts how high will the sea rise?

Outcome

Out of 50 countries in Europe, Portugal ranked 8th in number of votes.

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