We had the desire to enrich our partnership with Cannes Film Festival in creating a strong platform of communication. The objective was to highlight our partnership through the elaboration of a new Limited Edition of our world-renowned VSOP to celebrate the magic of the “7th art”. The new bottle would pay tribute to the eternal glamour of the cinema and highlight the partnership between Rémy Martin House and Cannes Film Festival.

The final design had to emphasize on codes that both belong to Remy Martin VSOP and Cannes Film Festival : the gold color. Also, the use of the metallic film reel enveloping the shiny black bottle serves as a blinck : everyone has a story to tell in Cannes, from movie directors to committed actors, and Remy Martin story is also part of the event experience.

This comes up with a bottle that has been dressed up with shine and gold to mirror Cannes prestige and Remy Martin partnership.

18 000 bottle of 1L has been sold out very quickly, showing the customers' desire.

We created an exclusive edition of 700 individually numbered magnums. These magnums were available only from prestige wine merchants, major international airports, and from Rémy Martin itself (in Cognac).

We also created a very limited edition with a specific format of 3L dedicated to charity.