Cannes Lions
ARNOLD WORLDWIDE, Boston / VOLKSWAGEN / 2002
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Have you ever wondered why the New Beetle is so round? This is the place to learn all about. In support of our offline Round for a Reason campaign, this site is intended to further educate, in a fun Volkswagen way of course, why the New Beetle is stronger and roomier than you might imagine. Full of animations and interactive experiences, you can do everything from crashing a New Beetle to finding out how many toy hula girls will fit on the dash.
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