Due to broadband restrictions, online gaming is very much in it's infancy in South Africa.

Our approach to solve this problem was to use two popular platforms, Facebook and Google Street View, as the basis for our online game.

We used a combination of channels to engage people in our game - and keep them there.

Social media, video content, online advertising and ambient marketing were used get people into the game.

More than 400 000 Volkswagens were found and ‘Pinned’ and the Volkswagen South Africa Facebook Page more than doubled in size. Average game playing time was over 10 minutes.

Lots of people in the advertising and tech world were talking about Street Quest online – even Google gave us a “thumbs up” with a Blog Post about Street Quest appearing on the Google Geo Developers blog.

The response from players and Facebook community was overwhelmingly good – people even commented on how they started ‘Pinning’ cars on the roads when they were just driving around.