Our strategy for Eos was to build a brand image and keep momentum going in preparation for spring's continued support. With strong interactive presence we aimed to maintain strong interest in this vehicle.

Our designer partnerships were a big part of how we leveraged press support. Rather than having a story solely about a new car coming out from VW, we came up with designer accessories that tie into how the car is used. We partnered with Hable Construction to create a scarf inspired by Eos, and partnered with Lutz + Patmos to design a cashmere/wool blend wrap and large blanket. With scarves that can be used to tie back one’s hair, and wraps/blankets to be used to keep your passengers warm in the backseat, or for the driver to wear herself, these accessories are to be used with the Eos.