With up to 250 horsepower and its sporty setup Eos is more than just a hard top convertible; it’s also one of the best performing, exciting-to-drive coupés. With a low budget drive owners of competitor cars (Peugeot/Renault hard top convertibles) and a lifestyle prospects list to call a toll-free number to reserve a personal test drive and get a commercial offer.

Every driver has a double personality, the leisure lover and the sporty driver. So the mailing is addressed to both of them. Choosing which one to be is as easy as turning upside down the double sided envelope received. It has two flaps, two addresses, two stamps. The letter is printed on both sides, each of them describing, with completely different copy styles the two cars' souls. Also the leaflet, with its double cover can be opened both ways, taking the reader to a unique toll-free number.

On 8,000 contacts lifestyle list 316 calls (redemption 3.9%).On 2,000 contacts competitors list 157 calls (redemption 7.8%).Moreover, as a personal satisfaction for the creatives, the mailing’s been awarded with a Gold at the Freccia d’Oro (the Italian Direct Marketing Awards).