An international campaign for a soda only sold in Norway.The campaign started when Solo went to Los Angeles and mounted 3 huge Solo billboards and arranged for tweets about Solo from 3 Hollywood celebrities. In LA a film crew documented the event and sampling. This was shown as TVCs, followed by an invitation to make your own digital board on Sunset Boulevard online. More than 18,000 solutions were created and shared.The next step was to send 1 bottle of Solo to every country in the world. 13,000 consumers helped out and a bottle was sent to 113 countries. World fame was within reach.

The campaign started when Solo went to Los Angeles and mounted 3 huge Solo billboards and arranged for tweets about Solo from 3 Hollywood celebrities. In LA a film crew documented the event and sampling. This was shown as TVCs, followed by an invitation to make your own digital board on Sunset Boulevard online. More than 18,000 solutions were created and shared.The next step was to send 1 bottle of Solo to every country in the world. 13,000 consumers helped out and a bottle was sent to 113 countries, resulting in photos from 76 countries. World fame was within reach!

With a limited media budget, the campaign generated 300,000 visits to Solo.no, 18,000 digital boards for LA were created and shared and 13,500 were engaged in finding Solo Ambassadors across the world. We sent Solo to 113 different countries and received great photos from different Solo ambassadors in return.In the campaign period we got 160 editorials - in newspapers, magazines and online sites. On top of this we had reviews on national TV and radiostations, and not to forget all the buzz in social media. Estimated to a net value of NOK8.4m.The campaign reached 80% awareness in the core target group, and left 46% of them with a more positive impression of Solo. Purchase consideration rose from 54% to 67% since the year before, and 'favourite brand' rose from 9% to 14%. Sales increased by 7.4% with no new product launches.