Cannes Lions
ZENTROPY, Madrid / VOLKSWAGEN / 2005
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Description
This microsite emphasises Golf Plus as higher than Golf. New Golf Plus runs behind a wall, which focuses the attention on its extra 95mm of height. Graffiti on the wall represents the emotional values (freedom, character, vanguard…) shared in all Golfs, meanwhile above the wall are represented only the rational values of the new Golf Plus (more space, more comfort, more flexibility…). Definitely: same spirit, more Golf.
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