Short Car Songs was mailed out to a number of prominent journalists and motoring industry personalities who couldn't attend the launch. The goal: To encourage them to get in touch with Volkswagen to find out more about the R32 and book a test drive. The project was a huge success, there was a 40% response rate from journalists that were sent the CD. Comments from those that received the CD were positive. A number commented that it was a fun, interactive way of communicating the key message of the campaign – the new R32 is the fastest Golf ever.