Gymkhana NineVR is the next chapter in a franchise of videos that have accumulated over 450m views. Set against a mixed landscape that highlights the rawness of Buffalo, NY’s industrial blight, professional rally car driver Ken Block navigates a series of obstacles and completes a course of driving challenges... AND for the first time, we had VR/360 cameras along for the ride. These gave the audience an unprecedented look into the world of GYMKHANA

The VR film was part of the production from day 1. All filming was done simultaneously. For release, the films were broken up in sections and released with PR/social support along the way. Starting with a teaser added to the end of the 2D film (on YT & FB) - which was picked up and excited fans for what was to come.

Part 1 was released a week later on Youtube & FordVR app.

Part 2 was released 6 weeks later.

Each carried an announcement from Ford PR team and had social posts on IG, FB & Twitter.

Videos have been watched 100k + times as on this writing.

The Gymkhana teaser was one of most watched FB videos of the year.

Part1 & Part 2 was also top performing videos and had the most downloads in the FordVR app - with noticeable spikes in app downloads during release phases.

The Gymkhana Films were also used at Ford Autoshows, SEMA & CES.