Cannes Lions
ZENTROPY, Madrid / VOLKSWAGEN / 2005
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We developed this website for the launch of the new Polo March, as an audiovisual space where the prestigious mind power expert Dr Vladiak invites you to discover the power of your mind. The star of the latest VW campaign shows you how to bend spoons using mind power, to find the exact number in your head… he even dares to guess your name! The results are never exactly as expected because there are obsessive thoughts that interfere with the mind of the user: the Polo Match.
In light of the results, Dr Vladiak wanted to take his demonstrations a step further. Therefore, Volkswagen would award the 26 most original and imaginative dreams: enjoying siesta in a hot-air balloon or changing your mother’s looks.
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