In a series of stories, somebody tells us what happened to him while driving his car. The situations are quite bizarre – and above all highly dangerous: Accidentally being pulled up thirty meters by a crane hook, for example. Nevertheless the narrator always stays extraordinarily calm – which is due to the car he is sitting in: Relax. It’s the new Polo.

The stories were available as a podcast on the Volkswagen page. From there, they spread virally throughout the web. And they were also sent via e-mail to customers just after they had test-driven a Polo.