Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa’s sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in exclusive.

•In this case, the first test drive would be by email.

A personalized aerial route -using Google Earth images- from Lapland to each customer's roof. They could choose speed: supersonic or scroll mode.