With a shift in Polo's strapline from 'small but tough' to 2006's 'all the protection you need', Tribal DDB’s campaign plays an integral part in communicating Volkswagen's positioning for this car.

Extending the creative concept that when you drive a Polo, you don't need a guardian angel any more, Tribal’s online executions use bespoke custom-shot film to show what these redundant guardian angels with time on their hands can now get up to online.

Polo's target audience is women in their 40s or 50s. The new model aims to also appeal to the younger end of the market.