Cannes Lions
OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2008
Awards:
Overview
Entries
Credits
Execution
Visually the execution allowed us to contrast how inspiring nature is compared to the city.
It also demonstrated how seamlessly the Touareg is able to move between city roads and the great outdoors.
Outcome
In the face of increased competition from new market entrants, the Touareg brand awareness increased to 68%, putting it 2nd out of the 12 competitors in its class.
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