The main objective of this ad was to communicate the SUV VW Touareg as versatile and adaptable, with no limits. When looking at the ad one can feel the sensation of freedom, as well as the potential of driving through anything with a VW Touareg, even an Internet screen. When driving a VW Touareg, the territory is all yours.The brief requested a campaign that communicated technology, innovation, versatility and emotions. The marketing objective was to build awareness. The target audience was highly educated 30-55 year-old men, with a passion for outdoor activities and adventure.