Cannes Lions

VW TSI

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

Film

Overview

Entries

Credits

Overview

Description

A huge weightlifter is in training. With an enormous amount of effort he manages to lift a very heavy weight up in the air – and keeps it up there just as long as necessary. After he’s finished, a very skinny boy enters the scene, lifts up the enormous weight with only one hand and carries it away without any effort. The skinny guy is a symbol for the special qualities of the Volkswagen TSI-engines: maximum power, minimal consumption.

Similar Campaigns

12 items

Hotel California不思議住宿

VOLKSWAGEN, Taipei city

Hotel California不思議住宿

2023, VOLKSWAGEN

(opens in a new tab)