Cannes Lions
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008
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Description
A huge weightlifter is in training. With an enormous amount of effort he manages to lift a very heavy weight up in the air – and keeps it up there just as long as necessary. After he’s finished, a very skinny boy enters the scene, lifts up the enormous weight with only one hand and carries it away without any effort. The skinny guy is a symbol for the special qualities of the Volkswagen TSI-engines: maximum power, minimal consumption.
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