Cannes Lions

America

DEUTSCH LA, Los Angeles / VOLKSWAGEN / 2017

Film
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OVERVIEW

Description

A family three generations strong carries out the dying wish of their Irish immigrant patriarch by setting out together in a Volkswagen Atlas to see America in all its grandeur, which he was never able to do during his lifetime. The cross-country road trip takes them from the East Coast to the West Coast where the film culminates with the family spreading his ashes into the Pacific Ocean.

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