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Wacoal Wing UNDERWEAR is LOVELETTER

HAKUHODO INC., Tokyo / WACOAL HOLDINGS CORP. / 2017

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Description

“Underwear” is something so personal that you can’t give it to someone

casually. Conversely, it could be a charming gift that shows “we are in a

close relationship”. By portraying underwear as an affectionate gift only

permitted between special relationships such as families, friends and couples,

we appealed the “value of underwear as a gift”.

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