Spikes Asia
HAKUHODO INC., Tokyo / WACOAL HOLDINGS CORP. / 2017
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Description
“Underwear” is something so personal that you can’t give it to someone
casually. Conversely, it could be a charming gift that shows “we are in a
close relationship”. By portraying underwear as an affectionate gift only
permitted between special relationships such as families, friends and couples,
we appealed the “value of underwear as a gift”.
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