Fitness Cereal from Nestlé lunches its 14 days nutritional program to keep you on shape. It’s a challenge that has to be proven directly with and by the consumer. We decided to launch “Waiting Collection” on malls, is the only clothing collection that waits for you to be in shape to use it after completing the program.

This activity was implemented in 3 small shops of clothing on malls for two months. The activity consisted on avoiding buyers for them to accept the 14 days program. When the consumers’ fund a garment that liked and the size did not fitted very well, the chance was given to the consumer of setting apart the clothing piece for 14 days meanwhile accomplished the program. They would return in 14 days to take away the garment.

Fitness managed to prove that the 14 days program Works. The brand generated a connection with the consumer in a very special moment form them, 7 out of 10 women achieved the goal of making their garment fit perfect.