Cannes Lions
IKEA BELGIUM, Zaventem / IKEA / 2019
Overview
Entries
Credits
Background
In Belgium, The living room is most important room of all. It's the room where we entrain people, where we enjoy ourselves, where we spend quality time with the family and it's the room we like to show off to other people.
It's also the room where the unexpected happens and the room for improvisation. Like a house party.
Execution
A story based on a real life happening of a son that's caught off gard when his parents face time him, just after he had an unexpected house party with all his friends. But fortunately he and his friends get the living room in a perfect in no time thanks to all the arrangement features IKEA offers.
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