ALDI has put their unique spin on price comparisons, in a series of retail spots that promote ALDI’s brands as being not only equal in quality to their brand name counterparts, but also a lot cheaper. That quality is judged by a variety of ‘experts’ from a “Doctor” judging laundry powder to a bear in the woods evaluating toilet paper. With a uniquely wry ALDI twist, it goes where no other retailer has dared go before.