We created a unique 4 page interactive add in which the reader could literally fit the phone´s display- like a framework- surrounding the image of a well known music group. The idea was to carry the music message right into the product.The middle page had the walkman phone, with a cut out display. The page on the left and the following page had a special column format add, showing two different music groups. By turning the page, the phone´s display would fit exactly around the pictures.An assertive media solution that involved the target group in a meaningful and innovative way.

Quarterly Sony Ericsson´s research studies showed significant growth results, compared to the previous period:- 8% in music technology leader- 6% in innovative brand- 11% in trendsetter