Towards the end of 2014 Mexico fell upon a human rights crisis, reaching a historic high.

In January 2015 Amnesty International responded to this by creating an outdoor campaign that displayed the hard facts behind human rights violations in Mexico.

The following facts were published:

- Every day 6 women die due to gender-related violence.

- Mexico is one of the most dangerous countries to practice journalism.

- More than 22,000 people missing in Mexico.

However, the media company in charge of displaying the message revoked the advertising spaces sold to Amnesty International just days before going public.

The campaign was evidently being censored.

Amnesty International was left without any available media. Thus, a new objective was formed: to spread the message without outdoor media.

The strategy involved asking people to donate the front walls of their homes as a medium for the message and so, "Walls vs. Censorship" came to fruition.

In just one week over 1,400 people donated their walls nationwide. The best locations were intervened by artists who represented the messages that had been censored.

The campaign achieved such media success that it instigated a conversation among the Chamber of Deputies.

On April 7th Amnesty International held a press conference for "Walls vs. Censorship" and simultaneously launched on social media, inviting people to donate their walls. That same day, the first mural donated was unveiled on the walls of Amnesty International's offices.

In one week over 1,400 people donated their walls nationwide. The best were selected and 180 walls were intervened across Mexico by April 30th.

"Walls vs. Censorship" generated $200,000 USD worth of media mentions across newspapers, news broadcasts and interviews with the president of Amnesty International.

In one week over 1,400 people donated their walls nationwide.

Over 3,000,000 social media impressions were generated by the public.

Most importantly of all, the campaign managed to start a conversation among the Chamber of Deputies in Mexico.