The Tate Modern/Naked brief - create a promotional feature for the upcoming Warhol exhibition. The concept fo the 'Warholiser' was born - encourage people to upload an image of themselves and we'd select and 'Warholise' the lucky few. Although viral by nature, Poke designed-in and managed a number of features that encouraged global catagion: 1. Terminology that encouraged people to latch on - eg. calling it the Warholiser, giving people their '15 minutes of fame'. 2. Making it easy for winners to promote their photos by giving them a unique link. 3. Highlighting that we were processing the images by hand as 'artists'. 4. Tracking where the site was featured and 'Warholising' editors. 5. Tracking submissions from companies and 'Warholising' at least one submission - making it appear attainable. 6. 'Seeding' high-profile media contacts and 'Warholising' them if they responded - Dave Pearce (BBC Radio 1), Lorraine Kelly (GMTV), the editors of Metro and Q Magazine. Details of the site were sent to a group of 40 creative 'influencers'. Within one week, we had 4,000 photos, within 3 weeks 6,500 photos and in 6 weeks 9,900 photos and 118,000 unique visitors. Editorial coverage around the world has been universally positive.